keep your mind, homie.

dollar bill

Say a little prayer, trust instincts, and find your voice in the midst of millions of other voices attempting to overtalk you at once.

Watching the news breaks my heart. But hearsay and seesay causes it to shatter. Working in the media/public relations/marketing field for almost 6 years now has allowed me to understand a few points that the average ‘consumer’ (TV show viewer, newspaper/blog reader, radio listener) may not notice off the bat. It is so crucial to keep these points in mind next time you let a newscaster feed you bits of information:

  • They are just bits. There is so much more going on. There is always an agenda to be fulfilled. Propaganda is a real thing. We witness the use of sensationalism every single day.
  • It really all comes down to economics and business–money, to put it plainly. Nothing in news or media happens on accident… nothing at all. There is ALWAYS a reason for something being publicized. Need more convincing?

Think about the latest news stories that have been cycling through the highlight reels every minute and every hour of the day.

There is without a doubt a trend that starts to form.

News outlets notice which stories pick up steam, quickly find similar stories from around the world that are relevant and pertain to the topic at hand. Then they start placing sensationalized current events as distraction speedbumps into our psychological pathways and in turn, we act like woodchip machines, spitting back out only what we heard. Only what we read and saw.

Acknowledge that there won’t ever be a moment that a corporation with enough pull (financially and politically) won’t pass up an ample opportunity for profit to be made.

We benefit them by feeding into exactly what they promote or–in this case, “report”. And then we make our decisions based off of what we believe to be our own. At the end of the day, we are humans. We will always be swayed by one thing or another. And even when we feel like legitimate sources are acknowledging and “welcoming” our skepticism, it is still met with a stick-poking, laughed upon approach. (See this TIME article on The Missing Malaysian Flight Conspiracies to see what I mean.)

Yes–I am an extreme skeptic. Always will be. At the end of the day, I will NEVER rely on 1 single source of information; I will do as much research–from different media channels, points of view, people who were first handedly involved in the situation–until I comfortably come to my own personal conclusion.

I invite you to do the same for yourself. Keep your mind, homie!


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